What is a premium domain, and how does it work?

There are so many domain names, and you’re probably wondering what makes some domain names "premium". Let's dive straight in!

A premium domain is a domain name made up of dictionary words and common phrases. It is typically short in length, which makes it easily recognizable. 

As they are recognizable, premium domains are easy to market, which gives your brand an advantage over competitors. They are a wise investment option as you’re likely to be able to sell them in the future.

So how do you get one?

Premium names can be sold by their existing owners or the Registries. The main difference between the two lies in the pricing and purchase process:

1. Domains sold by their existing owners usually have a one-time purchase fee, and their maintenance cost (renew and transfer) does not differ from the regular cost for other domains with the same extension. When you purchase such a domain, we arrange a deal with the current owner and provision the domain to your account with no additional action necessary from you.

2. Registry premiums are often new domains selected as "premium" by the Registry due to their potential for high value and popularity. In many cases, Registry premiums have special pricing not only for acquisition but also for renewal and transfer. Registry premium domain names can be registered/renewed for 1 year only in one order.

The distinction between these types of premium domains often becomes blurred, as Registry premiums can easily be put for sale by their existing owners.